The Indian culture is the oldest living culture of the world. Its roots are from the Vedas and the heart of Vedas is in “Yagna”. The Yagna is the cosmic principle on which whole creation is sustained. Since beginning Yagnas are being performed for individual prosperity as well as for social causes. If one contributes to the society, it takes care of everything. First give to nature before you take from the nature. This is the Law of Yagna.
The Sanskrit word “Yagna was derived from the route ‘YAJ’ meaning worship. There is no equivalent word in English for Yagna. But it can be said as, Fire sacrifice or fire ritual, an act of worship, a selfless action, any offering made with devotion to the society or to the nature.
The philosophy and rationale behind the performance of Yagna is to achieve the purification of mind, gradually by fulfilling the desires and finally obtaining the state of oneness, universal brotherhood. Lord Krishna explains the rationale of Yagna in Bhavad Gita in very clear terms.
The performer of Yagna takes a resolution before commencing Yagna. He is focused about the cause for which he performs the Yagna. The performer does Yagna without worrying about the results, with an attitude of selflessness. The Yagna is also an entrepreneurs’ mission towards his goal. The goal may be starting of a free internet search engine company or an eye hospital or a computer company or a social organization or an educational institution and anything else. The entrepreneur believes in his mission and focuses on his contribution for the cause of society. For the Yagna entrepreneur, the cause is primary and profit is secondary.
Now, let us study the case of Google:-
In September 1998 two young graduates of Stanford University floated a company. They were Larry Page and Sergey Brin. Today they are multi billionaires. Their company name is Google.
Do you know the meaning of the word ‘Google’? If you write a figure with one million zeroes after one, that is known as Google.
The success story of Google is a wonderful one. They offered to the world at large internet search engine free of cost and won their recognition and appreciation before making even a penny of profit. Then they started auctioning adds on their site. Now 99% of their income is from advertisements. They are doing more than 100 billion dollars business on advertisements.
Their contribution to the world of internet are mainly Google search Engine, Email, You tube, Orkut, Google Adsense, Google Adwords, Blogger, Google Map, Google Earth, Google News, Google Analytics and Android (operating system) and chrome (new browser).
The Google company has been following certain business principles, that is also one of the reasons for its growth. They say, “Focus on the user and all else will follow”. They are right, in designing and providing user friendly internet rather than their internal outlook. They also feel that. We can earn money without evil steps. Just they don’t accept pop-up advertisements, but the relevant ads to the contents.
This shows the values of Google, end-user’s comfort than making money. The servers of Google hold enormous information gathered from all parts of the world. If it gets into the trade of exploitation instead of contribution to societies well being, they might not have achieved this kind of growth. But the management of the Google sticks to the principles of Yagna Enterpreneur as was described by Lord Krishna, the rationale of Yagna in Bhagwad Gita.
According to the Economic census of 2005, the Indian business scenario is dominated by non-corporate sector with 42.12 million enterprises with nearly 90 million persons working in them. Most of them are proprietary by family groups. These family groups reinvest their surpluses for the growth of organization. That makes a great contribution to the society and they follow the Yagna principles. The Yagna is performed for the welfare of the societies. MNR is also one of them, following Yagna principles.